The primary reason of the passive online situation for leading cadres is that some leading cadres are not proficient at communicating with netizens. They usually fall silent or become inarticulate when facing netizens.
To change the passive online situation, leading cadres at all levels should first learn to communicate with the ordinary people. The relationship between leading cadres and the people is based on good communication and solving the problems of the people's daily lives.
Some officials have taken their own charged fields as the content of communication to expound and release their administrative concepts on the Internet, seek suggestions for management and collect the opinions of netizens. They also actively responded to the hot issues raised by netizens and won a vast amount of praise.
The Guangdong Provincial Public Security Department and 21 local public security organs have opened microblogs since Feb. 25, 2010, and have attracted 90,000 "fans" in 100 days. An official from the Provincial Public Security Department said netizens visited the microblogs of public security organs not for fun, but to solve problems.
"The posts of netizens include consultations, monitoring, complaints, and even emotional sentiments. We will seriously treat and reply each of the problems reflected by these posts and we particularly welcome the supervision and advice."
In order to transform the passive response to active participation on the Internet, leading cadres should truly realize the great social functions of the Internet and truly treat the Internet as the meeting place of various social thoughts.
Therefore, leading cadres should actively participate on the Internet by positively posting and interacting with netizens, investigating public opinions, resolving public complains and by showing compassion for the suffering of the people. In addition, leading cadres should also take the Internet as the new platform of governing the country.
By People's Daily Online