Media's going-online trend is irreversible in China, as more Internet-savvy Chinese readers embrace the Web to get access to information and become enthusiastic in debating news and events in the interactive Cyberspace.
Ma Li, deputy editor-in-chief of the People's Daily, wrote in an essay published on July 30 that China's major newspapers need to better use the new Internet technology, face up to the challenges and be innovational in disseminating information, and at the same time, try to ensure social tranquility.
Ma quoted President Hu Jintao as saying that the Internet has increasingly become emblematic of Chinese people's current opinions, and the country should heed the new media's social influence, and pay high attention to Internet "construction, operation and management".
As China's Internet readers have neared 400 million, the most in the world, all of the country's major traditional newspapers, broadcasters and magazines have invested heavily on their online publications, with the people.com.cn, Xinhua.com.cn and cctv.com leading the tide, Ma noted.
However, the Internet time has also brought the ruling Communist Party of China (CPC) brand-new challenges, including the "faith" test to its ideology, "trust" test to the Party's and the government's credibility, "ability" test to the Party's cadres' team, "management" test to its daily operation, "strategy" test to the Party's conducting publicity work, and "security" test to its maintaining social stability, Ma wrote in the essay.
Ma said that the Party and the country should emancipate mind and innovate in work to make use of the new technology to serve China's socialist democracy, cement the Party's ruling position and enhance its administrative capability.
The deputy editor-in-chief recommended in her article that Internet could be a new base to expand the Party's networks in China. "New blood" could be attracted into the Party's build-up via the Internet, as young people are now thronging to the Cyberspace and are connected by the net, Ma said.
The article also suggests that Cyberspace could a new platform to extend Party affairs, including improving Party democracy and scientific administration. It said that a recent online poll on Party's organizational work has won 1.3 million views from the public, and incurred more 26,000 comments, which greatly increases the Party's openness and reputation.
Ma said that up to 300 ministerial-level high-ranking Party and Government officials have answered questions from the public in the past few years on people.com.cn's "Strong China" chatroom, which has been proved to be an effective channel to link the Party with the people. In the past, the people often launched on-spot petitions but now, they visited the Website and aired their grievances online, and most likely, often got their problems resolved.
The Party has now relied on the Internet to solicit public opinion and supervise its subordinate organizations, Ma said. The article suggests that the Party and the government officials make more use of the Internet to take care of the people's concerns, and resolve social disputes at the budding level.
By People's Daily Online