Liu Binjie, director of the General Administration of Press and Publication, underscored the government's supportive role in boosting the industry's competitiveness, such as much more financial investment, preferential taxation policy, and greater attention to fostering professionals in the publishing industry.
Liu said domestic publishers are facing severe challenges of international publishing giants, particularly in the field of digital publishing.
He urged accelerating research and development on a number of key digital publications, as the publishing industry has stepped into a digital era.
He encouraged Chinese publishing enterprises to invest overseas and strengthen cooperation with international publishers in copyright trade, digital publishing and other projects.
The Beijing International Book Fair, first held in 1986, is co-sponsored by the General Administration of Press and Publication, the Information Office of the State Council and other government departments and industry associations.
Over 2,200 exhibitors from 75 countries and regions are attending this year's fair, which will run from Wednesday to Sunday.
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